Overview

Promenade, a growing B2B SaaS company, needed a scalable, data-driven marketing engine that could dramatically increase qualified inbound leads. As their Content Marketing Director, I executed a comprehensive annual marketing plan that delivered transformative results. 

The Challenge

Promenade was struggling with slow inbound lead growth and limited visibility in key market segments. The marketing team lacked a cohesive strategy across channels and needed a data-driven plan to increase qualified traffic, leads, and engagement.

My Approach

We prioritized SEO and content strategy in order to increase the site’s authority while scaling paid channels. This approach resulted in an immeditate increase in inbound leads through paid ads, as well in more sustainable long-term inbound demand through content strategy. 

For example, we tracked and improved the ROI and conversion rate of social media ads across Facebook, Instagram and Tik Tok. 

Thinking Longterm: We created a Resource library for currently SaaS subscription members with whitepapers and digital assets. We also launched Industry Trend Guides for each vertical: BloomNation, restaurants, and alcohol.

I implemented a full-stack multi-channel marketing program designed to increase reach, improve conversion rates, and elevate the company’s digital footprint.

Key Actions to Create Lead Growth 

• Built a full-year, full-stack marketing strategy tied directly to revenue goals
• Conducted a comprehensive SEO audit and implemented high-impact technical and content optimizations
• Created a content strategy centered on industry pain points
• Launched and optimized Google Ads, social ads, and email marketing campaigns

Ready to Grow?